馬汀令可將在上海舉辦工業(yè)產(chǎn)品B2B市場營銷研討會
發(fā)布: 2014-09-18 16:40:59 作者: 佚名 來源: 馬汀令可

馬汀令可公司將于2014年10月27-28日在上海舉辦工業(yè)產(chǎn)品 B2B市場營銷研討會。參加這次2天的研討會將使您獲得14個PDU積分。
研討會名稱:
工業(yè)產(chǎn)品 B2B市場營銷
研討會參加對象
市場營銷團隊:營銷經(jīng)理、銷售經(jīng)理、廣告經(jīng)理、市場研究經(jīng)理;客戶關系經(jīng)理、項目經(jīng)理、企業(yè)家和營銷管理顧問。
研討會目標
* 提供對一個商業(yè)組織的 B2B市場營銷管理框架的理解
* 提供經(jīng)驗分析來理解市場經(jīng)理面臨的挑戰(zhàn)
* 重點講解通過營銷管理的最佳實踐、工具和模型來實現(xiàn)一個有效的營銷管理系統(tǒng)
* 詳解如何制定營銷策略、方案和項目建立和維持市場競爭優(yōu)勢
* 提供了一個規(guī)劃和控制營銷計劃的實用框架
* 針對不斷變化的市場有能力制定一個有效的營銷計劃
研討會的核心
培養(yǎng)核心營銷管理技能和能力。核心競爭力包括營銷知識、計劃、控制、問題解決和溝通。
關鍵概念
* 營銷組合 4P(產(chǎn)品、價格、地點和促銷)與 5C
* 市場研究
* 銷售管理
* 廣告
* 品牌
* 競爭
* 可持續(xù)的競爭優(yōu)勢
* PESTLE 分析
* 優(yōu)勢、劣勢、機會和威脅(SWOT)分析。
* Porter 的競爭優(yōu)勢。Porter 的 5 種的競爭力量和價值鏈。
* 產(chǎn)品生命周期(PLC)。
研討會大綱/定制主題
* 營銷原則:產(chǎn)品和服務的生命周期, 市場營銷“Ps”, 產(chǎn)品設計、交付和配送、包裝和展示、定價和促銷和人
* 營銷策略:注重開發(fā)、實現(xiàn)和控制需要達到和維持市場競爭優(yōu)勢的營銷策略
內(nèi)訓方案
如果公司有很多人有類似的培訓需要,那么您不妨考慮內(nèi)部培訓的解決方案。培訓將在貴公司現(xiàn)場舉行。并且培訓可以根據(jù)您具體的要求來進行。請聯(lián)系Whitney Shen來討論合作的可能。
電話:+86 28 8532 7678
電郵:whitney.shen@martinlinking.net
如需進一步了解詳情,請聯(lián)系:
Vickey Wang
Martin Linking Business Consulting Company Limited
T: +86 28 8532 7678
F: +86 28 8532 6768
Email: vickey.wang@ulinking.com
vickey.wang@martinlingking.net
www.martinlinking.com
B2B Marketing for Industrial Products
27th &28th October 2014
Shanghai, China
MARTIN LINKING is convening the B2B Marketing for Industrial Products on 27th &28th October 2014 in Shanghai. This two-day seminar will grant you 14 PDUs.
Seminar Name:
B2B Marketing for Industrial Products
Seminar Audience
Marketing Team:
Marketing Managers, Sales Managers, Advertising Managers, Market Research Managers, Customer Relationship Managers, Project Managers,Entrepreneurs, and Marketing Management Consultants.
Seminar Objectives
* Provides an understanding of the B2B marketing management framework of a business organization
* Offers experiential analysis to understand the challenges of Marketing Managers
* Focuses on marketing management best practices, tools and models to implement an effective marketing management system
* Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
* Provides a practical framework for planning and controlling of marketing programs
* Be able to develop an effective marketing plan for the changing market
Seminar Focus:
Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
Key Concepts
* Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C
* Market Research
* Sales Management
* Advertising
* Branding
* Competition
* Sustainable Competitive Advantage
* PESTLE Analysis
* Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.
* Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain.
* Product Lifecycle (PLC).
Seminar Outline / Customization Subjects
* Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people
* Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage
In-House Training Solutions
If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements. Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.
For more information please contact:
Vickey Wang
Martin Linking Business Consulting Company Limited
T: +86 28 8532 7678
F: +86 28 8532 6768
Email: vickey.wang@ulinking.com
vickey.wang@martinlingking.net
www.martinlinking.com
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